Second Look Leads Get a free X-ray

For independent real estate brokerages

Your next listing is already in your CRM.

Second Look Leads turns the past clients and old leads your agents stopped calling into booked appointments. No new lead spend and no ISA to hire.

Get a free Database X-ray See how it works

15-minute screen share. No cost, no obligation.

The problem

Agents chase new leads while the warmest ones go cold.

41%

of a typical Realtor's business comes from repeat clients and past-client referrals.

66%

of recent sellers used a referral or an agent they had worked with before.

#1

Finding clients and generating leads is small brokers' top concern for the next five years.

Sources: National Association of REALTORS® 2025 Member Profile, 2025 Home Buyers and Sellers Generational Trends, and 2024 Broker Survey.

How it works

We do the follow-up your agents skip.

  1. Clean

    We export your CRM, merge duplicates, remove junk, and honor every unsubscribe and Do Not Call flag.

  2. Sort

    Every contact gets a group: past clients, old buyers, old sellers, and sphere. Orphaned contacts are flagged for reassignment.

  3. Reach out

    30-day email campaigns, written for each group and sent in your agents' names from your own system.

  4. Hand off

    Every warm reply goes to the right agent the same day. You get a one-page report every Friday.

Services and pricing

Flat fees. Month to month.

Start here

Revival Sprint

$997 one time

  • Clean and organize up to 2,500 contacts
  • 30-day email campaign to your two best groups
  • Warm replies routed to your agents
  • Results report at the end

Most brokerages

Reactivation Retainer

$1,500 per month

  • Your full database, every group
  • New campaigns every month
  • Monthly neighborhood market note to past clients
  • Daily reply sorting and same-day agent hand-offs
  • Weekly report

Growing brokerages

Broker Growth

$2,500 per month

  • Everything in the Retainer
  • Agent follow-up accountability report
  • Recruiting campaign to former and prospective agents

Our Sprint guarantee: if the Revival Sprint doesn't produce at least 10 warm replies to your agents within 30 days, the next 30 days are free.

The free Database X-ray

Know what's sitting in your CRM before you spend a dollar.

In a 15-minute screen share, we count how many contacts your brokerage hasn't reached in 6+ months, how many can be emailed today, and how many have no active agent. You get a one-page report to keep, whether or not you hire us.

Sample: fictional data
Sample X-ray for "Example Realty," a made-up 25-agent brokerage. Not a real client's results.
GroupContactsUntouched 6+ mo
Past clients597510
Old seller leads496416
Old buyer leads1,3891,206
Sphere472400
Total3,0212,586

About

Built by a former agent and Navy veteran.

I'm Cory Burkhart, founder of Second Look Leads. I worked as a real estate agent, so I know where leads die in a CRM: new inquiries always feel more urgent than old ones, and past clients slowly stop hearing from anyone.

Before real estate, I served eight years as a U.S. Navy Hospital Corpsman, first with Marine infantry and later in hospital operations. That work taught me that the unglamorous follow-up is usually what makes the difference. I bring the same discipline to your database.

Questions brokers ask

FAQ

Who sends the emails?

We do, on your agents' behalf, from your brokerage's own CRM or email system and in each agent's name. Replies go to the agent's inbox, and we flag the warm ones the same day.

Do you talk to our leads about homes or prices?

No. We're a marketing service, not a brokerage. We never discuss properties, prices or terms with your contacts. Anyone who wants to talk goes straight to one of your licensed agents.

What about texting and Do Not Call rules?

Campaigns lead with email. We text only contacts with documented written consent, from your registered business number, after scrubbing against Do Not Call lists. We never cold call or use autodialers.

What happens to our data?

We use your contact data only to run your campaigns. We never sell or share it, we remove sensitive fields we don't need, and we delete our copies when our agreement ends.

Is there a long-term contract?

No. The Sprint is a one-time 30-day project, and the monthly plans are month to month.

What CRMs do you work with?

Most real estate CRMs that let you export contacts and send email campaigns, including Follow Up Boss, Lofty and kvCORE. Tell us yours on the X-ray call.

Free Database X-ray

See how many listings are hiding in your CRM.

Email or call with your brokerage name and the CRM you use. We'll set up a 15-minute screen share at a time that works for you.

Serving
Independent brokerages in Maine and New England